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Glossary

The Reddit terms every marketer should know.

Defined plainly, with why each one matters when you're growing a brand on Reddit. New to Reddit marketing? Start here — half the mistakes that get accounts banned come from not knowing what these words mean.

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Reddit marketing glossary

A working vocabulary for anyone growing a brand on Reddit — every term defined answer-first, followed by why it matters and how Bavior handles it. Reddit runs on its own rules and slang; knowing these words is the difference between contributing like a native and getting your account flagged. Read straight through, or jump to the term you need.

The terms

Fifteen words, defined plainly.

Grouped by what they touch — your account's credibility, staying safe with the community, and how posts actually move.

Account & credibility

Karma credibility

Points earned when others upvote your posts and comments; a rough proxy for account credibility. → New low-karma accounts get flagged fast, so Bavior builds real credibility before it promotes anything.

Cakeday account age

The anniversary of an account's creation. → Account age is one of the trust signals mods and spam filters weigh.

Karma farming avoid

Posting low-effort content purely to accumulate karma. → Communities resent it; Bavior earns credibility through genuine contributions, not farming.

Self-promo ratio ≈1:9

The balance of promotional versus genuine contributions — roughly one promo per nine real contributions is considered safe. → Bavior participates on a safe ratio by default.

Safety & moderation

Shadowban silent ban

A silent ban where your content is hidden from others while it still looks normal to you. → Bavior detects shadowban signals and stops the moment it hits a limit.

Brigading red line

Coordinated voting or commenting to manipulate a thread — against Reddit's rules. → A hard line: Bavior never does it.

Mod (moderator) enforces rules

A volunteer who enforces a subreddit's rules. → Cross a mod and your post gets removed or your account banned, so Bavior stays inside the rules.

Subreddit rules read first

Each community's posting and promo policy, listed in its sidebar. → Bavior reads them before it ever engages.

Flair tag

A tag on a post or user, often used by subs to categorize content or mark self-promo. → Some subs require a specific flair on promo posts; Bavior handles that when it reads the rules.

Posts & mechanics

Upvote / Downvote signals

Community signals that raise or bury a post. → You earn upvotes with value; Bavior never buys votes.

AMA Q&A

“Ask Me Anything” — a Q&A-format post. → Brands can use an AMA for honest, high-visibility exposure.

OP original poster

“Original Poster” — the person who started the thread. → Replies have to fit the OP's actual question, not a canned pitch.

Crosspost share

Sharing the same post into another subreddit. → Posting identical content everywhere reads as spam, so Bavior is selective.

Sticky / Pinned weekly thread

A post mods fix to the top of a subreddit, often a weekly thread. → The weekly thread is frequently the only place self-promo is allowed.

Repost filters

Re-sharing content that's already been posted before. → Repeated promo content trips spam filters, so Bavior keeps posts fresh.

Why this page exists

A glossary is a GEO asset.

Clear definitions are exactly what AI assistants quote. When someone asks an AI “what is a Reddit shadowban?”, the answer is pulled from pages that define it plainly and structure it well. A glossary with answer-first definitions and DefinedTerm schema is one of the easiest ways to get cited — and every term here links to the tool or guide that helps with it, so a definitional visitor becomes a product visitor.

Pricing

One agent. Four sizes.

Every plan runs the full loop — plan, execute, verify, replan. You scale up the products, the volume, and the firepower.

Go

Start with one product, run the full growth loop
$82.5/mo
billed $990 per year
  • Up to 1 product
  • 1,980 credits / month — ≈ 10 posts or 29 comments
  • Standard AI generation rate
  • Demand mining across everyday community research
  • Brand exposure at a steady posting rhythm
  • Lead mining that catches high-intent discussions
  • Brand monitoring that tracks every mention
  • SEO/GEO traffic that puts your content in search results
  • Doc-to-deck (PPT) view
  • Basic reporting
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Plus

For small teams and early products
$165.83/mo
billed $1,990 per year
  • Up to 2 products
  • 3,980 credits / month — ≈ 20 posts or 58 comments
  • 10% off AI generation
  • Demand mining across multiple communities in parallel
  • Brand exposure across two products, continuously
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A fraction of an agency retainer. Works nights and weekends.

Pro

For systematic, always-on operations
$832.5/mo
billed $9,990 per year
  • Up to 3 products
  • 19,980 credits / month — ≈ 100 posts or 290 comments
  • 20% off AI generation
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Max

For mature products and teams running continuously
$2,499.17/mo
billed $29,990 per year
  • Unlimited products
  • 59,980 credits / month — ≈ 300 posts or 880 comments
  • 33% off AI generation
  • Demand mining across the whole market, continuously
  • Brand exposure at high frequency and scale
  • Lead mining that feeds a sales pipeline
  • Brand monitoring across all product lines, always on
  • SEO/GEO traffic — systematic coverage of search and AI answers
  • Doc-to-deck (PPT) view
  • Advanced reporting
  • Dedicated senior growth expert
Start free
1 post = 200 credits · 1 comment = 68 · 1 upvote = 0.4 · $1 = 20 credits · plan credits refresh monthly
FAQ

Frequently asked questions.

What is Reddit karma?

Points from upvotes on your posts and comments; a rough credibility signal.

What is a Reddit shadowban?

A silent ban that hides your content from others while it still looks normal to you.

What is the self-promotion ratio on Reddit?

Roughly nine genuine contributions per promotional post — the ~9:1 rule.

Get started today

Know the words.
Let Bavior do the work.

Set a goal tonight. Wake up to a plan, drafts waiting for approval, and a report of what happened.

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