Fifteen Reddit words, in plain English. Each entry says why the word matters when you post as a brand. New to Reddit marketing? Start here.
A Reddit marketing glossary defines the platform words that decide whether a promo post survives. Four carry most of the risk: karma, shadowban, subreddit rules, and the self-promo ratio. This page defines 15 words in plain English. Each entry says why that word matters when you grow a brand on Reddit.
Grouped by what they touch: your account, the rules, and the way posts move.
Reddit karma is a running score of the upvotes your posts and comments earn, minus the downvotes. Karma works as a rough proxy for account credibility. A new account with low karma gets flagged fast.
Bavior builds credibility first, then promotes.
A cakeday is the anniversary of the day a Reddit account was created. Account age is one of the trust signals mods and spam filters weigh.
Karma farming is posting low-effort content purely to build up karma. Members resent it, and mods remove it.
The self-promotion ratio is the balance between your promotional posts and your genuine contributions. A 9:1 ratio comes from Reddit's old self-promotion guideline, which Reddit has since retired. Each subreddit now sets its own bar, so read the sidebar.
A Reddit shadowban is a silent ban: your content is hidden from everyone else, while it still looks normal to you.
Bavior watches for shadowban signals and stops at the first limit.
Brigading is coordinated voting or commenting meant to manipulate a thread, and Reddit's rules forbid it.
Bavior treats this as a hard line and never does it.
A mod, short for moderator, is a volunteer who enforces a subreddit's rules. Cross a mod and your post gets removed, or your account banned.
Subreddit rules are the posting and promotion policy that each community lists in its sidebar.
Bavior reads the sidebar before it engages.
Flair is a short tag attached to a post or a user, used to sort content or to mark self-promotion. Some subreddits require a set flair on promo posts.
An upvote is a reader signal that lifts a post, and a downvote is the signal that buries it. You earn upvotes with value. Buying them is grounds for a ban.
An AMA, short for “Ask Me Anything”, is a Q&A post where the author takes open questions from the community. Brands use an AMA for honest, open exposure.
OP, short for “original poster”, is the person who started the thread. Replies have to fit the OP's real question, not a canned pitch.
A crosspost is the same post shared again into a second subreddit. The same text in every subreddit reads as spam.
A sticky, also called a pinned post, is a thread moderators fix to the top of a subreddit, often a weekly thread. That weekly thread is often the one place self-promo is allowed.
A repost is content shared again after it has already been posted before. Repeated promo content trips spam filters.
Learn four words first: karma, shadowban, subreddit rules, and the self-promo ratio. Those four decide whether your first post stays up. Pick up the rest as you go. Clean, plain answers are also what AI tools quote. Ask one “what is a Reddit shadowban?” The answer comes from pages that define it plainly. Bavior does that same job for your product.
Knowing these words keeps you out of the obvious mistakes. It cannot tell you whether your buyers use Reddit at all. It cannot stop a mod who just does not want vendors in the thread. You learn both by reading a subreddit for a week first.
Set a goal and Bavior runs the loop end-to-end — find, draft, post, verify, replan. You approve.
Tell Bavior the outcome — signups, feedback, visibility. It plans, executes, and replans until it's done.
Learn more →It scores real buying intent across your subreddits and backs every lead with evidence.
Learn more →Detail-rich, pitch-free drafts that follow each subreddit's rules and read like real participation.
Learn more →One-tap approval on every action, an independent reviewer, quotas, and stop rules keep accounts safe.
Learn more →A live scoreboard and weekly review track posts, replies, leads, and karma — and what changes next.
Learn more →Get alerted the moment Reddit talks about you or a competitor — and step in where it matters.
Learn more →Reddit content built to get cited by ChatGPT, Perplexity, and Google's AI answers.
Learn more →Every plan runs the full loop — plan, execute, verify, replan. You scale up the products, the volume, and the firepower.
Points from upvotes on your posts and comments; a rough credibility signal.
A silent ban that hides your content from others while it still looks normal to you.
The self-promotion ratio is the balance between promotional posts and genuine contributions. The 9:1 version of it comes from Reddit's old self-promotion guideline, which Reddit has retired. Each subreddit now sets its own bar.
Brigading is coordinated voting or commenting meant to manipulate a thread. Reddit's rules forbid it, and it is grounds for a ban.
OP is short for "original poster" — the person who started the thread. Replies that ignore the OP's actual question tend to get removed.
Flair is a short tag on a post or a user. Subreddits use it to sort content, and many require a specific flair on self-promotional posts.
What an autonomous Reddit agent is, and why it beats a bot or a tool.
Agency output, minus the retainer, the black box, and the lock-in.
Hand over the goal; get a weekly report of posts, replies, and leads.
Find buyer-intent threads and turn them into a qualified lead list.
Plan → execute → verify → replan, running around the clock.
How the categories compare — bots, reply tools, agencies, and agents.
The playbook: goals, subreddits, cadence, and what to measure.
A free tool to surface the communities where your buyers actually hang out.
Set a goal tonight. Wake up to a plan, drafts waiting for approval, and a report of what happened.